My Guide
Social
Moods
Search
Close
  • Atmospheric
  • Biting
  • Bittersweet
  • Bleak
  • Captivating
  • Clever
  • Contemplative
  • Cynical
  • Disturbing
  • Emotional
  • Exciting
  • Feel Good
  • Gloomy
  • Humorous
  • Mind Bending
  • Offbeat
  • Rough
  • Scary
  • Sentimental
  • Sexual
  • Sexy
  • Sincere
  • Stylized
  • Suspenseful
  • Tense
  • Thought Provoking
  • Touching
  • Uplifting
  • Witty
  • Against the Odds
  • Ambition
  • Americana
  • Animal life
  • Artists and Showbiz
  • Athlete's Life
  • Chaos
  • Chases and Races
  • Cons and Scams
  • Couples
  • Criminal Heroes
  • Deadly Creature
  • Disaster
  • Dysfunctional Family
  • Fall in Love
  • Family Relations
  • Feminism
  • Fighting the System
  • Fish Out of Water
  • Friendship
  • Gender
  • Heroes
  • Human Spirit
  • Imaginary
  • Infidelity
  • Introspection
  • Law Enforcement
  • Legal
  • Life is a Bitch
  • Media
  • Mind Game
  • Murder
  • Nothing Goes Right
  • Obsession
  • Psychological
  • Rescue
  • Save the World
  • Serial Killer
  • Social Relations
  • Society
  • Space and Aliens
  • Starting Over
  • State Affairs
  • Supernatural
  • Teachers and Students
  • Terrorism
  • Uncover Truth
  • Undercover
  • Uninhibited Rivalry
  • Vampire
  • Vengeance
  • Violence Spree
  • Workplace
  • Youth
  • Zombie
  • Action
  • Adventure
  • Animation
  • Anime
  • Arts and Culture
  • Biography
  • Bollywood
  • Business and Finance
  • Comedy
  • Crime
  • Culinary
  • Documentary
  • Drama
  • Educational
  • Erotic
  • Family
  • Fantasy
  • Foreign
  • Game Show
  • Health and Fitness
  • Historical
  • Home and Garden
  • Horror
  • How To
  • Independent
  • Lifestyle
  • Martial Arts
  • Medical
  • Motor
  • Music
  • Music Concert
  • Musical
  • Mystery
  • Nature
  • News
  • Period
  • Reality
  • Religious
  • Romance
  • Sci-Fi
  • Science and Technology
  • Shopping
  • Soap Opera
  • Sport
  • Stand Up and Sketches
  • Talk Show
  • Thriller
  • Travel and Leisure
  • Variety and Entertainment
  • War
  • Western
  • 15th Century
  • 16th Century
  • 17th Century
  • 18th Century
  • 1900s
  • 1910s
  • 19th Century
  • 20s
  • 20th Century
  • 21st Century
  • 30s
  • 40s
  • 50s
  • 60s
  • 70s
  • 80s
  • 90s
  • American Civil War
  • Ancient History
  • Contemporary
  • D Day
  • Future
  • Gulf War
  • Middle Ages
  • Old West
  • Prehistory
  • Victorian
  • Vietnam War
  • World War 1
  • World War 2
  • Africa
  • Airplane
  • Airport
  • Asia
  • Australia
  • Bar
  • Battle Zone
  • Casino
  • Chicago
  • China
  • College
  • Countryside
  • Courtroom
  • Cross Country
  • Desert
  • Distant Planet
  • England
  • Estate
  • Europe
  • Farm
  • France
  • Germany
  • Haunted House
  • High School
  • Hollywood
  • Hotel
  • In the Woods
  • India
  • Indoors
  • Island
  • Italy
  • Japan
  • Jungle
  • Las Vegas
  • Latin America
  • London
  • Los Angeles
  • Mars
  • Middle East
  • Moon
  • Mountains
  • New York
  • Ocean or Sea
  • Office
  • Outer Space
  • Palaces Castles and Temples
  • Paris
  • Prison
  • Resort
  • Restaurant
  • Roman Empire
  • Rome
  • Royal Court
  • Russia
  • San Francisco
  • Ship
  • Small Town
  • Spacecraft
  • Spain
  • Suburbs
  • USA
  • Underwater
  • University
  • Urban
  • Urban Ghetto
  • Village
  • Washington DC
  • White House
  • Wilderness
  • World Spanning
  • Boys' Night
  • Date Night
  • Family Outing
  • Girls' Night
  • Kids
  • Teens
  • Award Winner
  • Berlin Festival Winner
  • Blockbuster
  • Cannes Festival Winner
  • Classic
  • Controversial
  • Critically Acclaimed
  • Cult
  • Emmy Winner
  • Essential
  • Golden Globe Winner
  • Groundbreaking
  • Highly Acclaimed Short
  • Hit TV Series
  • Masterpiece
  • Modern Classic
  • Original
  • Oscar Winner
  • Prestigious Awards
  • Sundance Festival Winner
  • Venice Festival Winner
  • Comedy of Errors
  • Dark Humor
  • Dry Humor
  • Farce
  • Grossout Humor
  • Irreverent Humor
  • Satire
  • Screwball
  • Silly Humor
  • Slapstick
  • Verbal Byplay
  • All Star Cast
  • Archive Footage
  • Campy
  • Co-hosting
  • Continuous
  • Debate
  • Ensemble Cast
  • Epic
  • Episodic
  • Fairytale
  • Film in Film
  • Gory
  • Gothic
  • Hosted
  • Interactive
  • Interviews
  • Live
  • Magazine
  • Multiple Stories
  • Nonlinear
  • On the Road
  • Panel
  • Reenactment
  • Saga
  • Stand Alone
  • Stories (articles)
  • Strong Female Presence
  • Surreal
  • Talky
  • Topical
  • Twists and Turns
  • Unscripted or Improvised
  • Voice Over
  • Based on Article
  • Based on Book
  • Based on Comics
  • Based on Film
  • Based on Play
  • Based on Short Film
  • Based on Short Story
  • Based on TV Series
  • Based on True Story
  • Based on Video Game
  • Based on Web
  • Remake
Facebook Twitter feedback

The Entertainment Genome

The Entertainment Genome Project

Is it possible to love The Usual Suspects and hate Se7en? Glance at keywords and genres, and they look nearly identical. Both are Crime thrillers, starring Kevin Spacey, flagged for violence. Of course, one is a witty cons and scams story with a surprise twist, and the other is a disturbing, gory morality tale about a serial killer. But you've got to look inside the movies to see that. Taste in film and television is complex and individual. Yet the usual way of cataloging movies, by titles, people, and genres, ignores all the subtleties involved- as if you'd like a movie just because it's a Drama or stars Vince Vaughn. That's why our team of movie and TV professionals created the Entertainment Genome, an ambitious, ongoing project within Jinni to map more aspects of movies, shows, and semi-professional videos than ever before - so that all different viewers can match their personal tastes and moods, and find what they really want to watch next. The Entertainment Genome powers the search, recommendations, Entertainment Personality and more on Jinni.

How It Works

Inside, the Genome is broadly divided in two: Experience - the mood and tone of the content - and Story - plot elements (One man army, Battle of the sexes), structures (Nonlinear, Story-within-a-story), flags (Violence, Nudity) and more. The Genome also includes many external aspects like awards. The starting point of the Entertainment Genome is manual tagging by our team of film professionals. Each title has around fifty genes, among thousands of possibilities. Then, using advanced machine-learning technology and Natural Language Processing, Jinni's system indexes new titles automatically by analyzing crtics reviews, user reviews and metadata. This creates a level of consistency that creative human taggers can't reach - this is particularly important for similarity matches and recommendations, which won't work unless you compare apples to apples and battles to battles as often as possible. It also incorporates multiple perspectives (from reviews) rather than just one person's opinion. All those involved in assigning genes, in addition to the Jinni team, constantly check and improve the machine tagging.

Recommendations

We think the best recommendations combine man and machine. A machine can deeply analyze the type of content you like to learn about your unique taste. People can share their personal favorites and opinions about what they've seen (in a way no machine can do, as of yet). Jinni isn't a social network, it's a service meant to mirror how people experience media - and we've included dialogue about movies and shows as part of that. Jinni makes recommendations by comparing your Entertainment Personality and the genes of all the titles in our catalog, figuring in your preferences and various elective filters. Put simply, if you have the genes for Gloomy Love Triangles, we'll recommend titles with those dominant genes. As a user, you receive recommendations from Jinni, people you follow and your Taste Buddies (people Jinni identifies as having taste similar to yours).

Your Entertainment Personality

What can your entertainment tastes tell you about yourself? We call this The Entertainment Personality - a complex constellation of likes and dislikes, choices and reflexes that shape your experiences of entertainment. Jinni assigns clusters of genes to each user, drawn from aspects of the content you like. These genes, along with some other measures, are continually adjusted as we learn from your ratings, reviews, and other actions on the website. We present a simplified version in your Entertainment Personality Sketch. No two people will have exactly the same sketch. The Entertainment Personality types offer another benefit to the user exerience, by looking at characteristic attitudes and preferences that attract people to different classes of movies and shows the Social-Graph on any public user page compares you to other users, showing not just titles you like, but the essential traits you have in common with friends and other members of the Jinni community.

Wiki - Coming Soon

Our vision of the Wiki is a constantly evolving dictionary of genes that describes numerous aspects of video, where users can shape the Entertainment Genome Project by suggesting and editing definitions, voting on genes, and more.
    Login with Facebook  
Close