Our mission is to be the best-in-class content to audience platform for entertainment brands, using one platform to match & promote entertainment content to the right audiences, dramatically increasing profitability for platform operators and entertainment advertisers.


Jinni's taste based content to audience platform provides revolutionary personalization solutions for video content discovery and targeted digital advertising for entertainment brands. Through its unique Entertainment Genome™, consisting of thousands of distinct content attributes or "genes", Jinni not only understands the most subtle differences in TV and movie entertainment content but also understands each individual's unique entertainment tastes, thereby providing the perfect match between individuals and content titles!

Jinni's ability to map content to users, enables Pay TV and OTT subscribers to receive the most suitable entertainment recommendations according to their tastes, increasing content consumption and satisfaction by alleviating the burden of endless channel zapping and disappointing catalog searches. Using the same platform along with its extensive moviegoer database, Jinni identifies and targets the audience who will be most interested in an entertainment title promoted by agencies and entertainment advertisers, ensuring that the advertising budget is spent wisely on users who are interested in the content. In 2015, Jinni was awarded a prestigious 66th annual Technology & Engineering Emmy® recognizing the company's contribution to the TV and film entertainment industry.


We love TV shows & movies and took the time to understand everything there is to know about them. So we put together a team of film buffs, psychologists, media experts who love to argue about shows and movies.


A taxonomy of thousands of descriptive tags created to analyze & understand movie & TV content. Jinni's proprietary algorithms automatically analyze all available descriptions, reviews & meta-data to assign as many as 40-60 tags per content title.


We've brought together teams of data scientists who've constructed a language to translate peoples entertainment viewing habits into discrete tastes and connect the dots between all their favorite titles.


What can your entertainment tastes tell you about yourself? We call this The Entertainment Personality - a complex constellation of likes and dislikes, choices and reflexes that shape your experiences of entertainment.


By comparing your Entertainment Personality and the genes of all the titles in our catalog, Jinni can provide both personal content recommendations and taste based user targeting for entertainment advertising.


Yosi Glick
Izik Ben-Zaken
Mori Rimon
Uri Neeman
Ami Burg
Ori Assaraf
Amit Tzafrir
Tomer Lichtenfeld
Golan Rashti
Ben Harten